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Raise your protein shakes whilst you read this week’s Pulse! Prepare yourself for another exhilarating round of fitness tech and the captivating world of fitness business. Welcome back to your weekly fix, where we serve up the juiciest tidbits to keep you pumped and motivated on your fitness business journey. Let's dive right in and unleash the power of the pulse!
Let’s get into the warmup for the week…
🍀The Warmup
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Why should we care: As personal trainers, we should care about the text because it highlights the increasing presence and impact of artificial intelligence (AI) in the fitness industry. AI technology is already being utilized in various fitness devices and apps, offering benefits such as data collection, form correction, and personalized workout programs. While AI has the potential to enhance our role as trainers by providing us with new tools and insights, it cannot replace the human connection, motivation, and adaptability that we bring to our clients. By staying informed about AI advancements and understanding how they can complement our expertise, we can leverage this technology to assist our clients better and adapt to the changing landscape of the fitness industry.
🎉From Our Partners
Truecoach is on a mission to help personal trainers save time, deliver a better experience for their clients, and grow their training business. It was built to enable 1-to-1 coaching that scales, freeing up time for trainers to work on their business rather than in your business. Use the affiliate link below for a 14-day trial and 10% off.
💡The Workout
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Something to Try…
SendFox
One of the easy things a personal trainer can do to provide additional value to current and future clients is to share free health and fitness information using an email newsletter. One of the email marketing tools that we use at The FitWell Academy is SendFox. SendFox is an email marketing tool designed specifically for entrepreneurs just like you. The platform is easy to use to compose and send unlimited customized emails through automation that creates simple, beautiful, and effective emails. If you aren’t staying top of mind with your clients, you should. Give SendFox a try.
Something a Student Recently Asked...
Q: "Do I really need to have an ideal client persona?"
A: My simple answer is a resounding yes. When you try to be something to everyone, you end up being nothing to no one. As a personal trainer, having an ideal client persona is important because it helps you target and spend marketing dollars that attract the right type of client for your training. By creating a clear picture of your ideal client, including their demographics, goals, challenges, and preferences, you can tailor your marketing efforts and messaging to resonate with them specifically, which saves you both time and money. It not only improves the effectiveness of your marketing campaigns but also enables you to provide a more personalized and tailored experience to your clients that can lead to higher client satisfaction and better business growth. This is from a marketing perspective where you spend both time and money looking for clients. If someone wants to train with you, but they aren’t your ideal client, consider that a bonus. Someone found you and wants to work with you, but you didn’t spend any marketing funds to find them. 😁😁
Something to Read...
Just who exactly am I, and why do I devote my time to helping personal trainers grow their businesses using technology? It’s a passion of mine, combining three things I love - technology, entrepreneurship, and fitness (if I could add golf to those three, I’d be in heaven). I was a new fitness entrepreneur just like you, when I started my first company to run the fitness center at the White House (yes, THAT White House). I graduated from Penn State with a science degree in Exercise and Sport Science. I had never taken a business class, let alone know how to start a company. You can read more about my story and other insights on technology, fitness and entrepreneurship on The FitWell Academy blog
Something personal...
I am a tech geek. I spend most of my days exploring new and emerging technology that could be used in the fitness industry. My office closet is filled with all sorts of gadgets that claim to have promise. Some do, some don’t. Is there a piece of tech that saves you time and money that I should review? Reply to this email and let me know.
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🖐See You Next Week
Alrighty, folks! That wraps up this week’s edition! Time for me to dive back into the deep abyss of fitness-related apps, quirky news, hilarious tips, and helpful hints just to make your fitness business easier than burpees. Join me again next week for another round of adventures in the world of fitness tech and disruption. Until then, may your swings be straight, your putts be magical, and your golf carts avoid any pesky water hazards. Stay on par, my friends!
In the meantime, if you want live updates, follow @tedvickey and @drpinksocks on Twitter.
PS. I write this newsletter for you. If you have any questions, thoughts, or concerns, feel free to reply to this email and let me know!
PPS. From time to time, we participate in affiliate marketing and may allow affiliate links to be included on some of our pages. This means that we may earn a commission if/when you click on or make purchases via affiliate links. As a policy, we will only affiliate with products, services, coaches, consultants, and other experts that we believe will provide value to our customers and followers. You acknowledge that it is solely your duty to thoroughly evaluate whether any affiliate offers are suitable for your business and will be advantageous to you. You will not depend on any suggestion, referral, or information given by The FitWell Academy but rather conduct your own inquiry and make a decision based on your own investigation regarding the purchase of the affiliate product or service.